by Ken Sandy (Author)
This book is a comprehensive and practical guide to the core skills,
activities, and behaviors that are required of product managers in
modern technology companies.
Product management is one of the
fastest growing and most sought-after roles by job seekers and
companies alike. The availability of trained and experienced talent can
barely keep up with the accelerating demand for new and improved
technology products. People from nontechnical and technical backgrounds
alike are eager to master this exciting new role.
The Influential Product Manager teaches
product managers how to behave at each stage of the product life cycle
to achieve the best outcome for the customer. Product managers are under
pressure to drive spectacular results, often without wielding much
direct power or authority. If you don't know how to influence people at
all levels of the organization, how will you create the best possible
product?
This comprehensive entry-level textbook distills over
twenty years of hard-won field experience and industry knowledge into
lessons that will empower new product managers to act like pros right
out of the gate. With teaching experience both from UC Berkeley and
Lynda.com, the author boils down the most complex topics into principles
that are easy to memorize and apply.
This book methodically
documents the tools product managers everywhere use to align their teams
with market needs and organizational goals. From setting priorities to
capturing requirements to navigating trade-offs, this book makes it
easy. Not only will your product succeed, you'll succeed, too, when you
read the final chapter on advancing your career. Let your product's
success become your success!
