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Tourist Destination Management: Instruments, Products, and Case Studies

Description

(Tourism, Hospitality & Event Management) 1st ed. 2019 Edition 

by Nazmi Kozak (Editor), Metin Kozak (Editor) 

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Details

Year:
2019
Pages:
332
Language:
English
Format:
PDF
Size:
6 MB
ISBN-10:
3030169804
ISBN-13:
978-3030169800
ASIN:
B07R9S4JTH
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