by B. Bonin Bough (Author)
What's bigger than the internet? Putting it in every pocket, and in
every purse. This changes everything, in ways we are only beginning to
understand.
Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me,
B. Bonin Bough, one of the world's leaders in digital marketing,
explores the exciting impact and future implications of mobile devices
and digital communication on individuals, companies, and society.
Including
insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and
Twitter, Bough breaks down the often counterintuitive ways mobile
devices and digital data are reshaping the way we experience, consume,
and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually "rescued" language
Why parents—not kids—should put down their phones
How our relationship with politicians has evolved—and improved
Why cell phones have improved our interaction with our surroundings—not hindered it
How mobile devices are enabling us to better monitor, and enhance, our personal health
Txt Me
is a fascinating, funny, entertaining exploration of how our mobile
society is changing the way we are behaving, reacting, thinking,
learning, parenting, dating, having sex, eating, worshiping, exercising,
and buying. It will challenge, surprise, provoke, and inspire you.
Yes,
the number on the cover is real. Text B. Bonin Bough at (646-759-1837)
with your answers to any of the questions called out throughout the
book. He will text back with his thoughts. Just remember to include the
hashtag of the question you’re answering in each text!
Participating in the Txt Me
experience may unlock exclusive deals and special offers. As your
contribution is most important, please keep in mind that standard
carrier rates regarding SMS or data may apply, and you can opt out
whenever you wish by texting “Stop.”
