by B. Yasanthi Perera (Author), Pia A. Albinsson (Author)
Uber is one of the most innovative companies of our time. This book
provides a detailed analysis of the company and its success and goes
beyond the headlines about safety and culture.
Americans are so
accustomed to using Uber today that the name of the innovative
ride-sharing company has almost become a verb, as in "to Uber"
somewhere, and yet Uber has been around only since 2010. In less than a
decade, Uber has disrupted the ride-hailing industry, from making it
easier and more affordable to become an Uber driver than a cab driver to
rating riders as well as drivers. As an early pioneer in using
technology to create a new business model and new efficiencies, Uber is
considered one of the most important case studies in the sharing
economy.
However, little in-depth information exists on
this innovative company. This book traces Uber's origin and evolution in
the face of competitive pressures, discusses the company leadership and
corporate culture, addresses such controversies as rider and driver
safety and sexual harassment of female employees, and explores how the
company is addressing these challenges. Students of business,
entrepreneurs, and anyone interested in the development and exponential
growth of the sharing economy will benefit from reading this book.
- Provides key insights into the inner workings of the Sharing Economy
- Delivers a comprehensive overview of Uber's technological innovations, global expansion, and business model
- Explores the leadership challenges faced by founder Travis Kalanick
- Reveals how the company has addressed reports of a sexist corporate culture
