by Douglas Kruger (Author)
The past two decades were among the most prosperous in history, with
over a billion people lifted out of extreme poverty. Then 2020 hit, and,
along with it, the coronavirus pandemic.
The effect on economies
will be extreme. What can small businesses do to survive the Covid-19
crisis? Business coach and author Douglas Kruger provides actionable
answers, with a list of 50 practical ways your business can survive -
and even thrive - during this time of uncertainty.
Business
survival entails a simple formula. You must achieve and maintain profits
over costs. There are a remarkable number of creative things you can do
to stay on the right side of this equation, provided you don't lose
your head. Do these things well and you'll be able to keep your staff
employed, continue to serve your customers, grow awareness of your
brand, and even come out of this difficult period positioned for growth.
Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business
provides no fewer than 50, including how to manage and safeguard your
cash flow; get your head around the size of the challenge and begin
thinking in productive ways; cut costs without cutting employment; use
different channels to deliver the same offering; ensure that those who
supply you, and those you serve, stay open too.
An absolutely essential read for any small business owner in this challenging time.
