1st Edition
by Margaret Fletcher (Author)
Visual Communication for Architects and Designers
teaches you the art of designing a concise, clear, compelling and
effective visual and verbal presentation. Margaret Fletcher has
developed a reference manual of best practices that gives you the
necessary tools to present your work in the best way possible. It
includes an impressive 750 presentation examples by over 180 designers
from 24 countries in North America, South America, Europe, the Middle
East, Asia, Oceania and Africa. This book offers actionable advice to
solve a variety of complex presentation challenges.
You will learn how to:
- Understand
differences in communication design, representation design and
presentation design and know how to use these skills to your advantage;
- Structure the visual and verbal argument in your presentation;
- Design your presentation layouts, architectural competitions, boards and digital presentations;
- Manage issues related to the presentation of architectural and design ideas;
- Present yourself professionally.
Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
