by Peter L. Nuthall (Author)
Farmers face ever-changing production systems, markets and regulations. This means they must constantly review their long-term plans to ensure continuing economic and environmental sustainability. The challenge for the future is for farmers to assess opportunities strategically as they appear and overcome the temptation of just meeting the demand of day-to-day tactical decision-making. This long-term view is the world of strategic planning. This book explains how to be a "strategic farmer" in an unusual way. Rather like a novel, it tells the story of a newly reconstituted farming couple who are searching for a new property on which to carry out their primary production plans following their departure from a family farm which was being assigned to the next generation. In a previous book in this series (Farm Business Management: The Decisive Farmer), this same couple were involved in a team approach to improving decision-making. This book is a valuable resource for all farmers and students of farm management and agribusiness.
