English | 2024 | Original PDF | 62 MB | 929 Pages
Vernon Richardson, Marcia Watson
ISBNs: 1265454345, 1265451818, 1265444927, 1265459398, 9781265454340, 9781265451813, 9781265459390, 9781265444921, 978-1265454340, 978-1265451813, 978-1265459390, 978-1265444921
Introduction to Business Analytics
recognizes that students need to develop the skills to ask the right
questions, learn to use common workplace tools (such as Excel®,
Tableau®, and Power BI®) to examine and analyze data, and interpret
results accurately and effectively to make business decisions.
Richardson 1e provides a framework for developing a business analytics
mindset called the SOAR analytics model which is composed of four
steps— Specify the question, Obtain the data, analyze the data, and
report the results. This model is used throughout the text in
conjunction with the various types of data analysis that analysts need
to perform. The lab activities, which appear at the end of each
chapter, follow this framework to reinforce the analytical process. A
capstone in the final chapter provides three projects that apply the
complete SOAR model.
