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Introduction to Business Analytics

Description

English | 2024 | Original PDF | 62 MB | 929 Pages

Vernon Richardson, Marcia Watson

ISBNs: 1265454345, 1265451818, 1265444927, 1265459398, 9781265454340, 9781265451813, 9781265459390, 9781265444921, 978-1265454340, 978-1265451813, 978-1265459390, 978-1265444921

Introduction  to Business Analytics recognizes that students need to develop the  skills to ask the right questions, learn to use common workplace tools  (such as Excel®, Tableau®, and Power BI®) to examine and analyze data,  and interpret results accurately and effectively to make business  decisions. Richardson 1e provides a framework for developing a business  analytics mindset called the SOAR analytics model which is composed of  four steps— Specify the question, Obtain the data, analyze the data, and  report the results. This model is used throughout the text in  conjunction with the various types of data analysis that analysts need  to perform. The lab activities, which appear at the end of each chapter,  follow this framework to reinforce the analytical process. A capstone  in the final chapter provides three projects that apply the complete  SOAR model.

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