1st Edition
by Helmut Traitler (Author), Michel Dubois (Author), Keith Heikes (Author), Vincent Petiard (Author), David Zilberman (Author)
Highlights and examines the
growing convergence between the food and agricultural industries―the
technological, environmental, and consumer-related drivers of this
change, and the potential outcomes
This is the first book of its
kind to connect food and the food industry with agriculture, water
resources, and water management in a detailed and thorough way. It
brings together a small community of expert authors to address the
future of the food industry, agriculture (both for plants and animals),
and water―and its role in a world of increasing demands on resources.
The
book begins by highlighting the role of agriculture in today's food
industry from a historical perspective―showing how it has grown over the
years. It goes on to examine water management; new ways of plant
breeding not only based on genetic modification pathways; and the
attention between major crops (soy, corn, wheat) and so-called "orphan
crops" (coffee, cocoa, tropical fruits). The book then turns towards the
future of the food industry and analyzes major food trends, the new
food, and "enough" food; discusses possible new business models for the
future food industry; and analyzes the impact that the "internet of
everything" will have on agriculture and the food industry. Finally, Megatrends in Food and Agriculture: Technology, Water Use and Nutrition offers scenarios about how agriculture, food, and the food industry might undergo some radical transformations.
- Assesses the evolution of food production and how we arrived at today's landscape
- Focuses
on key areas of change, driven by both innovation and challenges such
as new technologies, the demand for better nutrition, and the management
of dwindling resources
- Highlights the role of better-informed consumers who demand transparency and accountability from producers
- Is written by industry insiders and academic experts
Megatrends in Food and Agriculture: Technology, Water Use and Nutrition
is an important resource for food and agriculture industry
professionals, including scientists and technicians as well as decision
makers, in management, marketing, sales, and regulatory areas, as well
as related NGOs.
