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Perceived Brand Localness: An Empirical Study of the German Fashion Market
Description
(Business Analytics) 1st ed. 2020 edition
by Jörg Igelbrink (Author)
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Details
Year:
2020
Pages:
338
Language:
English
Format:
PDF
Size:
8 MB
ISBN-10:
3658287667
ISBN-13:
978-3658287665
ASIN:
B0823HF7V7
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